A simple pre-shoot guide you can send to anyone who’ll be in front of the lens.
1. Share the “why”
People relax when they understand why video is being created and how it will be used. Before shoot day, send a short email explaining the purpose, the audience, and roughly where the final video will live.
2. Set expectations for timing
Let on-camera participants know how long you’ll need them, whether they’ll be standing or seated, and if they’ll be reading from a script, using a teleprompter, or answering questions conversationally.
3. Offer wardrobe guidelines
- Avoid tight patterns or bright white if possible.
- Solid, mid-tone colors usually look best on camera.
- Bring a backup layer (jacket, blazer, cardigan) just in case.
4. Reassure them about “mistakes”
Remind your team that video is edited. It’s okay to pause, restart a sentence, or ask for another take. Our crew’s job is to make them look and sound their best.
5. Provide a quick checklist
- Know roughly what you’ll talk about—but don’t memorize a script.
- Arrive a few minutes early to settle in.
- Bring water and anything you might need for comfort.